About Us

From Arabia to Asia.
Traders of Yemen step foot on the soil of SouthEast Asia.
On their trading route, wearing their ‘Izaar’.
A merging of artisans with the fine craftsmanship of Batik.
The Sarong was Born.

Our Story

Arabia meets Asia, people adapt to the local cultures, while maintaining what’s uniquely theirs. Just like what we know for the Chinese settling down in the same straits to be ‘Peranakan’, we were once also known as ‘Arab Peranakan’. And we still are.

The term ‘Sarong’ comes from the Malay word meaning to wrap or to cover. Also known as ‘Sarung’ in Indonesia, the garment is believed to have originated in Yemen. Its use has expanded around the world, originally spread by Arab traders during the 1300s. The sarong is still commonly worn in Indonesia and in the Arab peninsula. The Sarong has a variety of uses: religious observation, ceremonial use, daily life, physical comfort, national and cultural identity representation. In some cultures, only men wear the sarong, in others, women and children wear them too!

Our Pledge to the Earth

Here at WS, we do our best to reduce carbon emissions and support artisans. From product creation and design to the techniques of production, we strive to handmake as far as possible. We avoid using mass production machinery wherever possible. For us, it’s not just about carbon emissions, but also about creating jobs for people to showcase their talent and artistry.